Nanjing Night Net

Time’s up, says Tag, on another Tiger contract

TIGER WOODS has lost backing from his third major sponsor, Swiss watchmaker Tag Heuer dropping the golf star from US advertising campaigns after his sex scandal.In a move that follows consulting firm Accenture ending a six-year deal with Woods, Tag Heuer chief executive Jean-Christophe Babin told Swiss newspaper Le Matin his firm would not use Woods images in US ads for the foreseeable future.”We recognise Tiger Woods as a great sportsman but we have to take account of the sensitivity of some consumers in relation to recent events,” Babin told the newspaper.The company, a unit of French luxury goods empire LVMH Moet Hennessy Louis Vuitton, will continue to back Woods’s charity foundation, Mr Babin said.Tag Heuer’s move mirrors that of razormaker Gillette, which last week announced it was dropping Woods from ads during his hiatus.In a further blow to the golf star, his wife Elin Nordegren has reportedly hired famed Hollywood divorce lawyer Sorrell Trope, a noted divorce attorney who has represented such stars as Nicole Kidman, Hugh Grant, Nicolas Cage, Britney Spears and Cary Grant during his 60-year career.Mr Trope’s reputation as a tough dealmaker could help the former Swedish model, who reportedly signed a prenuptial agreement with Woods but might be in line for even greater riches given her humiliations of the past weeks.That is, if Woods has any riches remaining.Sponsors provided 90 per cent of the funding that made Woods the first sports billionaire, but the squeaky-clean image that made him a marketing juggernaut was undone long before his confession of infidelity a week ago.At least 14 women have claimed affairs with Woods, who said in a website statement he was taking an indefinite break from golf to deal with personal issues. Unconfirmed reports have also spread that one of his mistresses, Theresa Rogers, had Tiger Woods’s love child.The firestorm, which erupted around Woods on November 27 after he crashed a vehicle into a tree and a hydrant, entered a fourth week with no end in sight and sponsor support eroding.AT&T, which backs the US PGA Tour event operated by the golfer’s foundation, is re-evaluating its relationship with Woods.US sportswear giant Nike, which pays Woods about $US40 million ($45 million) a year, still backs Woods as it has since his 1996 pro debut, with chairman Phil Knight telling Sports Business Journal the unfolding saga was a small problem.”When his career is over, you’ll look back on these indiscretions as a minor blip, but the media is making a big deal out of it right now.”Meanwhile, more details have emerged about a deal between a US magazine and Woods to keep an extramarital affair secret.The Wall Street Journal has reported that the National Enquirer kept quiet about a Woods affair in 2007 in exchange for Woods giving rare access for a cover story to sister publication Men’s Fitness.Under terms of the deal, the Enquirer would not publish photographs and a story on Woods having an extramarital affair and Woods agreed to a cover and photo spread in Men’s Fitness, the Journal reported. American Media Inc, which owns both publications, denied such a deal took place.
Nanjing Night Net